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Web Development

Improve the old site without losing key traffic

Audit the current site, diagnose issues, rebuild structure, develop, and plan redirects—so usability improves and legacy links stay intact.

Category / Web DevelopmentEstimated timeline / 6–10 weeksBudget / Quoted after we review the current site
Website Redesign & Improvement — Web Development
Scroll to continueEN / 2026

Many teams know the site is hard to use but fear losing traffic. Case examples from clinics and online stores show that redesigns starting with problem audits and redirect plans preserve both links and the new experience.

A strong fit when

This service fits when

  • Sites that are slow, hard to navigate, or weak on mobile
  • Businesses that still rely on existing traffic or inbound links
  • Teams that want a new structure without taking the live site offline mid-build

Expected outcomes

What the work should make clearer

  • Key pages work better on mobile—forms and menus complete correctly
  • High-traffic legacy URLs redirect to new pages, no broken links
  • The team knows what changed and can measure results clearly

Quick summary

What you get when you hire this service

  1. Problem report for the current site with fix priorities
  2. New page structure matched to real services and customer questions
  3. Responsive redesign and build for key pages
  4. Content migration with a redirect table for primary URLs
  5. Pre-cutover verification and measurement points after launch

From clients

What people who worked with us notice

The redesign kept product traffic because redirects were planned. Web orders rose and price chats fell.

Maneerat P.Shop owner · Marketlane

Mobile reading improved after the restructure. Patients understand services before visiting, and web bookings rose.

Kittipong S.Clinic ops · CarePath

Related work

Example work clients can review

Swipe through cases close to your brief. Each one focuses on a measurable outcome—not looks alone.

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01Redesign

Redesign to 54% web orders

New categories plus redirects for key products—price-question time down ~45%.

  • Redirect plan
  • 54% web orders
  • Fewer price chats
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Browse the brief

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When redesign beats patching page by page

It pays off when the problem is structure, mobile use, or content editing—not only outdated colours.

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01

When redesign beats patching page by page

It pays off when the problem is structure, mobile use, or content editing—not only outdated colours.

If you only need small bugfixes or banner swaps, monthly care or a single fix may be enough.

Fictional online-store scenario: category pages are scattered and customers ask about pricing and stock in chat daily. The redesign direction reorganises categories, preserves important URLs with redirects, and answers product questions before chat.

Fictional clinic scenario: service pages are long and hard to read on mobile. The redesign direction restructures them with 301 redirects, then measures real web bookings after launch.

  • Before: navigation hard to follow, mobile forms broken, legacy URLs still get traffic
  • After: cleaner structure, legacy links redirect to new URLs, traffic preserved
  • Lesson: URL and redirect planning must happen before cutover—otherwise both rankings and existing users suffer
02

What to clear before redesigning

Before design files, list pages to keep, merge, or drop—and which URLs need redirects.

Pretty redesigns without a link-migration plan often lose traffic at cutover.

What to lock before redesign starts

These keep a redesign from becoming an unplanned rebuild.

  • Primary problems the new site must fix
  • New page list and pages to retire
  • Important URLs and redirect plan
  • Content to migrate versus rewrite
  • Approvers and post-launch owners
Migration map from old site structure to new structure with redirects
A clear redirect plan before development reduces traffic loss at launch.
03

What we actually deliver

A redesign is worth it when the new site works on mobile and primary legacy links stay intact—not when only the look changes on the same domain.

We audit the current site, set the new structure, design and build, migrate content, implement key redirects, and check before cutover.

  • Audit of problems and opportunities on the current site
  • UX/UI redesign on the new structure
  • Development and scoped content migration
  • Redirects for key pages and pre-launch verification
Sequence from current-site audit to new-site launch
Build separately, then switch once redirects and key pages pass checks.
04

Work order—and what breaks at cutover

A lower-risk order is audit → structure and redirects → design → build/migrate → test → switch.

At launch, common failures are missing redirects, new forms that never send, and a team that does not know where to edit.

How we work

The live site can stay up while the new one is built.

  • Audit the current site and lock redesign goals
  • Define new structure and URL plan
  • Design, build, and migrate content
  • Test, switch, and watch the first period

Checks before cutover

This short list reduces launch-day traffic loss.

  • Key redirects match the plan
  • Forms and contact points work on mobile
  • Home and navigation load correctly
  • Basic measurement or search checks are ready after launch

Preparation

Information to prepare before you start

  1. Primary problems you want the new site to fix
  2. Current pages and which ones must remain
  3. Access to the live site, Analytics, or Search Console (if available)
  4. Content and files that must migrate
  5. Approvers for the new structure and owners after launch

Frequently asked

Questions to answer before starting

Discuss the project

Start with your challenge, not a service name

Share the current website, goal, or obstacle. Within 24–48 hours you get a starter scope, work order, and how we will estimate budget for your brief.

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